20:01:04 <rbergeron> #startmeeting Marketing meeting
20:01:04 <zodbot> Meeting started Tue Aug 31 20:01:04 2010 UTC.  The chair is rbergeron. Information about MeetBot at http://wiki.debian.org/MeetBot.
20:01:04 <zodbot> Useful Commands: #action #agreed #halp #info #idea #link #topic.
20:01:52 <rbergeron> Sooo - I think we have some eople out / late
20:01:56 <rbergeron> so I'll skip roll call :)
20:02:19 <rbergeron> #topic Agenda
20:02:22 <rbergeron> #link https://fedoraproject.org/wiki/Marketing_meetings#Agenda
20:02:41 <wonderer> hy
20:02:44 <rbergeron> I'm kind of behind.
20:02:48 <rbergeron> hey wonderer, thanks for coming :)
20:03:12 * rbergeron needs to make tickets for people who are doing feature profiles so we can track status on them.
20:03:27 <rbergeron> We also need to look into updating firefox bookmarks, which I somehow missed on last week's schedule.
20:03:36 <rbergeron> So I'm going to pull up real quick what exactly we did last time.
20:03:36 <rbergeron> :)
20:03:43 * rbergeron wonders if there is an SOP for that....
20:04:02 * stickster in a bit late
20:04:54 * rbergeron waves to stickster
20:05:00 <rbergeron> still in a meeting?
20:05:02 <rbergeron> if you were?
20:05:04 <rbergeron> :)
20:05:27 <stickster> I'm mostly out :-)
20:05:33 <rbergeron> #link http://poelstra.fedorapeople.org/schedules/f-14/f-14-marketing-tasks.html
20:06:12 <rbergeron> #info if anyone has any recollection on *what* we did in F13 for Firefox bookmarks - let the list know!
20:06:14 <stickster> rbergeron: FYI, the "Draft Beta blog" entries are for Red Hat PR
20:06:40 <rbergeron> #info items 16, 19 and 20 on the Marketing schedule.
20:06:56 <rbergeron> stickster: Do I need to ping them as a reminder?
20:07:04 <stickster> rbergeron: IIRC, regarding Firefox bookmarks, spevack actually looked at the list and then emailed caillon, the maintainer, about changes. But at the time, I remember both spevack and caillon saying that a Marketing person could become a comaintainer there if desired.
20:07:33 <stickster> rbergeron: re: Beta blog, you don't need to ping, jsmith-busy and I have been dealing with Kara and in fact she just emailed us today to say she was on it! :-D
20:07:59 <rbergeron> okay. So that should just be a ping jsmith in the future and make sure all's well in that department? :)
20:09:06 <stickster> rbergeron: +1
20:09:22 <stickster> Isn't it good to know things are underway though? :-)
20:09:25 <rbergeron> #action rbergeron to (a) ping caillon about firefox bookmarks, (b) avidly hunt for someone to do this in the future from marketing
20:09:56 <rbergeron> #info Beta press blog is FPL / RH pr thing; note to just ping jsmith in the future to make sure all's well there.
20:10:01 * stickster notes that this bookmarks package is actually *super* easy to update
20:10:23 <rbergeron> hrmmmm
20:10:28 * rbergeron wonders if even SHE is capable ;)
20:10:29 <stickster> rbergeron: Perhaps I should revise the schedule so it doesn't look like this is work the Marketing team is responsible for?
20:10:42 <stickster> (speaking of the beta blog, etc.)
20:11:13 <rbergeron> stickster: If you want. It's nice for us to know about it, but some of the stuff on here that is like FPL stuff - unless we make a note that marketing isn't responsible for it, by having it on the schedule it sort of looks like we are :)
20:11:57 <stickster> rbergeron: Exactly
20:12:10 <rbergeron> even just sticking (FPL) in there might help.
20:12:27 <rbergeron> since it's still marketing-related.
20:12:34 <stickster> #action stickster Add note on schedule items with 'marketing' tag that RH PR or FPL are handling
20:13:08 <rbergeron> stickster: awesome. thank you :)
20:14:41 <stickster> What else is on deck for today?
20:14:56 <wonderer> !
20:15:03 <wonderer> EMEA PR If I may...
20:15:33 <stickster> Hi Henrik
20:15:54 <stickster> wonderer: I had put a draft press release on the list, did you look at it?
20:16:05 <wonderer> I have a question and some "improvement" :-)
20:16:20 <rbergeron> #topic EMEA PR
20:16:25 <rbergeron> #chair stickster wonderer
20:16:25 <zodbot> Current chairs: rbergeron stickster wonderer
20:16:28 <rbergeron> take it away, sir!
20:16:44 <stickster> Go ahead wonderer  :-)
20:17:02 <wonderer> stickster: yes I want to know if we should put the EMEA city and date of FUDCON in it OR (as usual) the PR releasedate and city from where it comes (e.g. Pirmasens in my case)?!
20:17:20 * wonderer writes with two finger hawk system ;-)
20:17:29 <wonderer> second thing:
20:18:25 <stickster> wonderer: I'm pretty sure it should be Zurich, and the date would be the date the press release is actually issued
20:18:42 <wonderer> I want to have at least red's, mmoellers any maybe also my mailadress as contact info under the PR, because most of the questions will come directly a) for the "organizers" of the event and/or b) the press-contact - and for emea it seems to be me...
20:19:10 <stickster> wonderer: I think that should be fine.
20:19:33 <stickster> wonderer: One of the things I recall asking for, on the list, was the destinations to which you'd send the press release
20:19:57 <stickster> We want to make sure that we're not duplicating efforts or confusing recipients about whom to contact
20:20:29 <wonderer> stickster: Ok, then you or Kara can put "Zurich, date-next-few-days" in it. If RH anounces it over the RH-PR-Chanels let me also be in the loop so that I can put in the right timing to send out the german version (only D, AT)
20:21:10 <stickster> wonderer: I believe that Red Hat's EMEA group will send out a German version too -- the question is, where specifically do you want to send the press release?
20:21:39 * stickster will check on whether the Red Hat EMEA PR group translates and sends, though -- unsure.
20:22:05 <stickster> #action stickster Double-check whether Red Hat EMEA PR sends out a translated version
20:22:33 <wonderer> stickster: well, if they want to send it out tell them to contact me. I would send it to heise, PRO-Linux and openpr. rest can be communicated between us.
20:23:21 <stickster> wonderer: That's what I was looking for.  I'm pretty sure Heise is on Red Hat's contact list, so we only want to send this once.
20:23:30 <wonderer> stickster: I think it will be best also for the future if we (Fedoraproject press and RH PR Office) can work more closly together. Maybe thats a good start for that.
20:24:01 <stickster> I think so
20:24:19 <wonderer> stickster: maybe you can ask them for the press-agency list they will use . They can forward it to me so I can put those out and send "the rest" to them...
20:24:43 <stickster> wonderer: I'll talk to Kara and see what we can do.
20:24:55 <wonderer> stickster: thanks.
20:25:19 <wonderer> stickster: that would be very cool and should bring us forward.
20:25:54 <wonderer> so maybe we can release the presstexts end this week...
20:26:12 <stickster> wonderer: I'll email Kara now.
20:26:30 <rbergeron> stickster: will they be handling PR stuff for FUDCon NA? :)
20:26:47 <rbergeron> or do we need to draft something up for the FUDCon team (ha ha ha)
20:26:56 <stickster> rbergeron: Correct
20:26:59 * rbergeron looks around in the mirror
20:27:03 <rbergeron> oh, wait!
20:27:05 <rbergeron> :)
20:27:12 <rbergeron> correct... they'll be doing it?
20:28:07 <stickster> Red Hat routinely puts together a press release for each FUDCon event.  The FPL works with Kara to ensure that's done
20:28:08 <wonderer> rbergeron: that reminds me - maybe we should have some kind of press-people around NA as well as in EMEA. Maybe I can train there some people, too... only fyi...
20:28:31 <wonderer> but thats only if RH does want that ...
20:28:49 * mchua is lurking
20:29:20 * wonderer hugs mchua
20:29:32 * rbergeron nods - I'm not sure there, but if we want to, we can ask about it. I think it'd be good to make sure there are people who are willing to take the time before we offer, though :)
20:29:34 <mchua> Hey Henrik. :)
20:29:54 <mchua> Btw, my desk is literally 15 meters from Kara's, so it's *really* easy for me to talk with her at any time if it helps.
20:29:55 <rbergeron> hiya mchua :)
20:30:01 * rbergeron has to go find a pepsi, brb :)
20:31:06 <wonderer> rbergeron: I really like that RH supports s with the PR stuff, because I know how hart it is e.g. to collect all the adresses for PR, etc. But maybe we can have some kind of Ambassador in between to tell them some stuff.
20:31:40 * wonderer sees the product placement - soda can with a blue Fedora hat on it ...
20:32:50 <stickster> Ugh, branding fail :-D
20:32:54 * ianweller raises an eyebrow at "blue fedora hat"
20:33:18 <wonderer> mchua: *lol* Ok, give her a hug and tell her she can ALLWAYS contact me ;-) ... it would REALLY be very lovley to have at least the EMEA PR list to whom they send the PR out so we can crossreference that list :-)
20:33:42 <wonderer> Ah, now they are awake! mission accomplished.
20:36:03 * rbergeron has to go because she just stepped on a bee and i think my foot is on fire now
20:36:16 <rbergeron> #chair mchua
20:36:16 <zodbot> Current chairs: mchua rbergeron stickster wonderer
20:36:20 <rbergeron> if someone can close this out
20:36:22 <rbergeron> :)
20:36:32 <wonderer> anything else?
20:37:09 <stickster> rbergeron: Was there anything further on slogan stuff?
20:37:21 <stickster> Has that decision been made on the list? I'm about a day behind on email.
20:37:46 <rbergeron> stickster: i haven't sent a mail. i was going to ask jsmith today but haven't had a chance
20:37:57 <rbergeron> and i can't feel my foot or my thumb that i landed on when i fell from the pain so
20:38:00 <rbergeron> :)
20:38:06 * rbergeron needs to find ice
20:38:21 <stickster> Um
20:38:28 <rbergeron> i stepped on a bee
20:38:33 <rbergeron> in my toe
20:38:34 <stickster> Oh no!!!
20:38:46 * stickster will close out
20:38:55 <wonderer> stickster: btw.: how where the presskits? was all fine so far?
20:39:53 <stickster> wonderer: I haven't looked at them yet, to be honest
20:40:24 <wonderer> stickster: ok *smile*
20:40:27 <stickster> But either jsmith-busy or I will do so -- is there something you could tell the list about them, to give us an idea what's finished, and what remains to be done?
20:41:21 * jsmith-busy doesn't admit to knowing anything
20:41:37 <wonderer> stickster: you mean for the printed out presskits?
20:42:57 <stickster> wonderer: I think maybe you should describe what press kits you're referring to. I thought you were talking about the materials you had been gathering in electronic form. Are you referring to those, or something else?
20:44:37 <wonderer> oh, sorry. I was talking about that should be printed out for the FUDCON or the RedHat summit... hat should almost be the same as we all collected for the electronic form...
20:46:27 <wonderer> stickster: the last I know was that they was "in print" and should be delivered in a binder thingy for the summit and you wanted me to send some of those with some swag (and the USB stick) but I'm not shure if the event was allready or more "will be soon"... (I have not the dates in my brain...).
20:46:37 <stickster> wonderer: AHA!
20:46:43 <stickster> wonderer: Yes, the printed feature sheets
20:46:53 <rbergeron> okay: jsmith, i wanted to see if we could *possibly* revisit the release slogan thing since I had sort of an idea the other night in the middle of the night, or if we just wanted to let it lie :)
20:47:27 <jsmith> rbergeron: Hit me with it!
20:47:32 * jsmith is open to suggestion
20:47:37 <stickster> wonderer: We weren't able to bind them, but we did have them for the Summit, which was in June.  Unfortunately there were no USB keys -- we actually ran out at the event!
20:48:33 <wonderer> stickster: very sad :-( But Ok. Then I will try to collect something else for the photoshootings.
20:48:36 <wonderer> :)
20:48:44 <rbergeron> okay. so here's my line of thinking:
20:48:51 <stickster> wonderer: I can have some of those sheets sent to you if you like -- They were packaged up and sent to Ben Williams (Southern_Gentlem) in a box with other handouts
20:49:06 <rbergeron> I was thinking about emergence.. and the sun coming up over the horizon, emerging into daylight...
20:49:14 <rbergeron> and i was thinking... what does the sun do when it illuminates everything?
20:49:19 <rbergeron> Shine.
20:49:43 <rbergeron> which coincidentally is what you do when you use Fedora :) or something like that.
20:49:51 <jsmith> Shine on?
20:50:04 <rbergeron> I was just thinking "Shine" - more of a call to action :)
20:50:13 <rbergeron> stand out from the crowd
20:50:20 <rbergeron> be a glittering sparkly unicorn
20:50:23 <rbergeron> etc :)
20:50:29 <rbergeron> I don't know about shine on, isn't that an annoying song? :)
20:50:29 <jsmith> Single word slogans are hard to get approval on, but we can certainly try :-)
20:50:39 <wonderer> stickster: yes, that would be great! maybe ben can put some other swag besides stickers in the package. Surprise me :-) Reminder: I can use ALL kind of swag, shirts, caps, bags, ballons, whatever for doing some nice photos for Marketing Material...
20:51:05 <rbergeron> well - i was wondering if anyone else thought it sucked :)
20:51:12 <rbergeron> we've done a few - reign, unite
20:51:18 <rbergeron> shine might be used by... some hair company or something
20:51:42 <rbergeron> or lip gloss
20:51:49 <stickster> wonderer: It might be cheaper to request that stuff to be sent to you from an EMEA ambassador, right?
20:52:01 <jsmith> OK... I'm willing to go to legal with it, if others think it's worth doing.
20:52:09 <stickster> wonderer: I think there is an EMEA requests area where you can ask for that, just like the one we use in NA
20:52:25 <rbergeron> stickster, wonderer, mchua, anyone else????
20:52:32 <rbergeron> sorry to talk in parallel here
20:52:35 <stickster> rbergeron: I'm OK with trying it :-)
20:52:42 <jsmith> That being said, I'm still of the opinion that per-release slogans are too much effort for too little result... (Is that un-marketing of me, or what?)
20:52:48 * rbergeron is just trying to type to not focus on the extreme ouch
20:52:49 * wonderer is Ok so far ... thinking about the slogan thingy.
20:53:25 <rbergeron> jsmith: I think it would be good to start thinking about something more long-term, but I think we might want to have something to tide us over in the interim, perhaps.
20:53:28 <stickster> wonderer: Do you need a big stack of the feature sheets for pictures, or is that something you can just print out on a printer?
20:53:38 <stickster> wonderer: Or are you looking to hand them out at an event?
20:53:40 <rbergeron> I mean, we could literally start talking about a long-term slogan now or maybe once a vision is settled on.
20:53:43 <rbergeron> IMO
20:53:43 <rbergeron> :)
20:54:27 <stickster> Do we really need to hang this on the vision discussion as well?
20:54:48 <rbergeron> no - I am just saying it could be tied somehow, or not.
20:54:51 <jsmith> I don't think so
20:54:52 <wonderer> stickster: I think it would be good to have some for local PR stuff (maybe 20-30 sheets each) but not sooo much.
20:55:18 <rbergeron> ie - "free your desktop" might be more vision related - "free your booty" might not
20:55:19 <stickster> wonderer: OK -- I'll get you some of them from Ben
20:55:23 * rbergeron is happy to avoid that at all costs really :)
20:55:25 <stickster> rbergeron: "Free your desktop"
20:55:27 <stickster> oops
20:55:27 <jsmith> To be perfectly honest, the Board hasn't been as active as I would have liked in discussing the vision, so I don't think it's useful to wait for that
20:55:36 <wonderer> stickster: not likely on big events, but for small ones.
20:55:58 <stickster> rbergeron: "Free your desktop" is pretty much filler text. What if we simply used the 4 Foundations there instead?
20:56:08 <rbergeron> stickster: I think that would be awesome.
20:56:33 <rbergeron> i know it's filler text, but I'm pretty sure if we opened the call up that would certainly be a proposal, is all :)
20:56:34 <stickster> rbergeron: What I'm suggesting is to bring that discussion to Design, and see how they see a slogan (or lack of one) fitting into the design.
20:56:44 <rbergeron> okay.
20:57:24 <wonderer> +1 for the 4F's ... we use them to few ;-)
20:57:38 <rbergeron> stickster: i think that may have been your action from last week, are you still willing to talk to design / mo about that?
20:57:46 <rbergeron> * ACTION: stickster to talk to mizmo about lack of slogan on website, or thinking about long-term slogans.  (rbergeron, 20:26:47)
20:57:54 <stickster> There you go -- I have good ideas repeatedly!
20:57:58 <rbergeron> I don't think it's a fire-like emergency :)
20:57:59 * stickster does that
20:58:05 <rbergeron> but if we can get the ball rolling that would be good.
21:00:30 <stickster> wonderer: In response to my previous #action, EMEA PR team *does* translate
21:00:47 <stickster> #info stickster confirms that EMEA PR team does translate press releases
21:01:48 <wonderer> stickster: Ok. let them send me the text in CC. So I can put those in our press-archive, copy the [in the news]-Links, keep track, etc.
21:04:58 <rbergeron> so - do we want to leave release slogan still dormant then?
21:05:07 * rbergeron doesn't care either way - just had a flash of inspiration
21:05:47 <stickster> jsmith: Do you want to send this slogan suggestion to Legal?
21:06:11 <stickster> wonderer: I just sent Kara email to ask about this. I'll keep you updated as soon as I hear back.
21:06:36 <jsmith> stickster: Which one?  I've seen two discussed :-p
21:06:39 <wonderer> stickster: nice thanks ;-)
21:07:39 <stickster> jsmith: I was talking about "Shine," was there another? I probably missed it.
21:07:52 * wonderer rethinks his time at Raleigh in march and thougt of the Coke Fridge and the nice red RedHat Water bottles ... Pepsi in red RedHat water bottles ... stubs rbergeron - fail maybe :-)
21:08:33 <jsmith> stickster: Right... I was hoping you were saying that one, and not "Free the desktop" :-p
21:08:43 <jsmith> stickster: Yes, I'll take "Shine" to RH Legal
21:08:51 <rbergeron> lol
21:10:56 <rbergeron> okay. are we wrapped up?
21:11:10 * rbergeron is sort of not entirely paying attention with the whole foot thing still
21:11:55 * stickster is good, thanks rbergeron and sorry for your foot pain
21:12:41 <rbergeron> me too!
21:12:42 <rbergeron> okay
21:12:45 * rbergeron will endmeeting then :)
21:12:53 <jsmith> Thanks rbergeron
21:12:59 <rbergeron> thanks for coming, all :)
21:13:02 <rbergeron> #endmeeting