Q. How did you determine the fundamentals of
the RH brand? What was that proces like? How long did it take? Is it
at a steady state now? Where did the Red Hat "Brand Book" stuff come
from? How was it created?(stickster,
14:17:57)
Q. What is the Fedora brand, IYHO? How does it
fit in Red Hat's brand strategy? Do the four foundations make sense?
Do they provide a strong foundation? What shold we consider when
growing the Fedora brand?(stickster,
14:18:31)
Q. What is the relationship between branding
and marketing?(stickster,
14:18:45)
Q. How do you measure success of a
brand?(stickster,
14:18:53)
Q. How do you message a brand? Does that change
in a many-voices community setting vs. a few-voices corporate
communications setting?(stickster,
14:19:13)
Q. What questions do you have for us? What
things can we do in Fedora that might be different from those things
you can do in Red Hat?(stickster,
14:20:48)
ACTION: mchua bring
livecds to allegheny(mchua,
20:55:33)
ACTION: mchua get
allegheny students to write like/don't-like first impressions(mchua,
20:55:45)
ACTION: mchua get
Allegheny students to clean up user-facing wiki pages(mchua,
20:56:41)
ACTION: mchua see if
Allegheny students can write scripts for us(mchua,
20:56:50)
ACTION: mchua see if
Allegheny students can run makeshift usability tests(mchua,
20:56:58)
ACTION: mchua see if
Allegheny students can gather any of the metrics that we've
specified today, and write papers on them (mmm papers)(mchua,
20:57:17)
tomorrow at lunch mchua will be making my way
through our giant brainstorm doc and making tickets for EVERYTHING
and anyone who wants to join in the ticket party (not just the mktg
queue, the engr services queue and etc) is very welcome(mchua,
21:11:30)
goal for tomorrow: (1) hear about how Fedora PR
is done (largely by the FPL and RH's PR dept) right now (and
what/whether/how we can community-ize any of it now or later)(mchua,
21:21:15)
goal for tomorrow: (2) draft f13 press kit -
Paul will make sure that we do this(mchua,
21:21:29)