20:00:18 <mchua> #startmeeting
20:00:19 <zodbot> Meeting started Tue Mar  9 20:00:18 2010 UTC.  The chair is mchua. Information about MeetBot at http://wiki.debian.org/MeetBot.
20:00:20 <rbergeron> em chuuua
20:00:21 <zodbot> Useful Commands: #action #agreed #halp #info #idea #link #topic.
20:00:32 <stickster> #meetingname Marketing
20:00:33 <zodbot> The meeting name has been set to 'marketing'
20:00:47 <mchua> stickster: thanks! I keep forgetting to do that.
20:00:51 <mchua> #topic roll call - who's here?
20:00:52 * mchua 
20:00:55 * stickster 
20:00:58 <spevack> .fas mspevack
20:01:00 <zodbot> spevack: mspevack 'Max Spevack' <mspevack@redhat.com>
20:01:00 * rbergeron is present and accounted for
20:01:09 <rrix> .fas rrix
20:01:09 <zodbot> rrix: rrix 'Ryan Rix' <ry@n.rix.si>
20:01:16 * AamirBhutto around
20:01:35 <mchua> Excellent, I think Neville will be popping in at some point as well.
20:01:43 <mchua> Let's get started.
20:01:47 <mchua> #topic Marketing FAD
20:01:51 <mchua> #link https://fedoraproject.org/wiki/Marketing_FAD_2010
20:01:54 <stickster> Oh lord, a new meeting protocol :-)
20:02:18 <rbergeron> add -that- to your ircmeetingSOPthing :)
20:02:34 <mchua> spevack did a ton of FAD-magic that y'all saw on various lists and on that wiki page (now far more coherently organised).
20:02:37 <mchua> spevack, want to recap?
20:02:40 <mchua> (also, THANK YOU!)
20:02:46 <rbergeron> yes yes, thank you :)
20:02:47 <spevack> mchua: no need for thanks.
20:02:54 <spevack> 'tis part o' my job
20:03:01 <spevack> Brief recap
20:03:01 * stickster bows to spevack but continues to race him to the finish line for Most Wiki Edits
20:03:15 <spevack> stickster: THERE CAN BE ONLY ONE
20:03:23 * mchua adds #meetingname to https://fedoraproject.org/wiki/How_to_run_a_fedora_marketing_meeting in the meantime ;)
20:03:28 <mchua> (thus subtly bumping up my edit count ;)
20:03:31 <spevack> We've got our 4 days still set, and the general themes for those days already were well formed.
20:03:35 <spevack> Stragety -- Robyn
20:03:37 <spevack> Brand -- Max
20:03:40 <spevack> PR -- Henrik
20:03:42 <spevack> Video -- Max
20:03:55 <spevack> The Brand & PR days have been re-structured a bit from the proposals that were on the wiki
20:04:14 <spevack> because I've double checked with a number of our Red Hat colleagues who have expertise in both of those areas, and I've asked them
20:04:19 <spevack> to come in and spend some time with us in the mornings.
20:04:33 <rbergeron> Branding is Sunday, correct?
20:04:35 * rbergeron looks
20:04:50 <rbergeron> #link https://fedoraproject.org/wiki/Marketing_FAD_2010
20:05:04 <spevack> Especially on the Brand day -- I think were were being far to ambitious to think that in ONE DAY we could brainstorm, write, and agree upon an entire Brand Book.  I think we can benefit a lot from hearing about the process that Red Hat went through both in determinging what its brand IS, and how to then codify that in a book, that Fedora could learn from
20:05:12 <spevack> And I think that the manner in which you have those discussions in a community
20:05:21 <spevack> is far different from the manner in which you have them in an internal marketing department
20:05:35 <spevack> so I'm hoping that the brand guys can spend the first part of the day sharing their knowledge with us
20:05:45 * rbergeron nods
20:05:50 <spevack> and then help us craft a roadmap to the Future of Fedora's Brand, that includes a brand book and other questions that we should be asking
20:06:03 <rrix> sounds great!
20:06:10 <spevack> Similarly on the PR day.... though my personal level of comfort is higher right now with the brand day than the PR day.
20:06:23 <spevack> I'm not worrying much about the Strategy day because I know it's in rbergeron's good hands.
20:06:29 <spevack> The video day is actually pretty straight forward
20:06:30 <rbergeron> :)
20:06:35 <spevack> so I think we're in pretty decent shape.
20:06:46 <spevack> That's really about it from my end.
20:06:47 <spevack> HOCKEY
20:06:48 <spevack> :)
20:06:48 <spevack> EOF
20:06:50 <rbergeron> oh
20:06:52 <rbergeron> oh.
20:06:53 <stickster> spevack: Thanks for the wiki updates and that summary :-)
20:07:04 <stickster> I feel great about the way the Brand day's been set up.
20:07:05 <spevack> aye aye
20:07:09 * rbergeron and rrix are bringin yotes gear
20:07:27 * rrix has a jersey :)
20:07:28 <rbergeron> do we have any sample brand books to look at?
20:07:31 * mchua chuckles
20:07:35 <rbergeron> oh, you do? ergh
20:07:43 * rbergeron has... facepaint?
20:07:46 <rrix> rbergeron: one of the _old_ ones (their first logo)
20:07:49 <mchua> rbergeron: There will be tons of copies of the Red Hat one around - if folks have any from other places they like, they should bring 'em too
20:07:58 <rbergeron> okay.
20:07:59 <spevack> rbergeron: we're going to have 15 copies of the current RH brand book waiting for everyone on Sat morning
20:08:04 <spevack> to look at before Sunday
20:08:05 <rbergeron> woooo.
20:08:15 <spevack> beyond that, i got nothing :P
20:08:22 * rbergeron wonders if the ubuntu rebranding thing went about in an open-source-way and if we canlearn anything from that process.
20:08:32 <spevack> rbergeron: i've been wondering that myself.
20:08:36 <rbergeron> food for thought. not that we want to emulate, but lessons learned are lessons learned.
20:08:58 <stickster> spevack: rbergeron: I can't say I've been wondering about it. I'm more guessing from experience.
20:09:33 <wonderer> re
20:09:41 <stickster> Which is not to say they didn't do a good job in setting it out well, e.g.: http://www.markshuttleworth.com/archives/308
20:10:37 <spevack> #link https://fedoraproject.org/wiki/Marketing_FAD_2010#Evening --> BE SURE TO ADD YOUR NAME
20:10:45 <rbergeron> well. i know a lot of people have bloggegd about it, if nothing else.
20:10:54 <rbergeron> maybe we can at least look at what people have thought, etc.
20:10:58 <rbergeron> not that we're doing a rebranding!!!
20:11:01 * rbergeron is quite happy there
20:11:06 <rbergeron> but just as far as documenting, etc.
20:11:16 * mchua nods. One thing that might be valuable to think about / look at before the FAD is other open source projects with marketing-fu that we think is cool, but I don't think we need to make that an actual action item.
20:11:39 * mchua looking down the wiki page to see if there's any other things we need to do to get ready for the weekend, but isn't spotting anything that hasn't already been called out so far.
20:11:43 <mchua> can anyone?
20:12:04 * rbergeron is personally a fan of the vyatta ads not fit for print :)
20:12:04 * rrix can't
20:12:06 <rbergeron> http://www.vyatta.org/community/ads
20:12:16 <spevack> mchua: I booked the big conference room for Mon & Tue on the 4th floor of V3
20:12:19 <rbergeron> poellllllcat.
20:12:22 <poelcat> :)
20:12:26 <rbergeron> welcome
20:12:30 <spevack> enough space to videotape a larger round table discussion
20:12:44 <poelcat> rbergeron: sorry i've been scarce
20:13:01 <rbergeron> the most valuable resources are :D
20:13:05 <spevack> Any other FAD-related topics???
20:13:09 <mchua> Hey, poelcat. Actually, perhaps that's something we should talk about briefly - remote participation.
20:13:10 * rbergeron grins
20:13:23 <mchua> Is presence in #fedora-fad sufficient? (directed mostly at poelcat and AamirBhutto and others who may be remotees with us this weekend)
20:13:40 <mchua> or what else can we do to help you be in sync with us as much as possible?
20:13:47 <wonderer> do we know about the vodeo equipment we can use? how about ideas and storyboards? does anybody besides "ideas" have anything in mind?
20:13:57 <wonderer> just asking..
20:13:59 <poelcat> mchua: having an up2date schedule
20:13:59 <spevack> mchua: We can leave a phone line open as well, any time people would like one.
20:14:00 <mchua> conference calls, daily blogging / list updates, a contact person at any given point in time to ping if you're remote...
20:14:31 <rrix> Fedora talk is an option as well
20:14:32 <mchua> poelcat: https://fedoraproject.org/wiki/Marketing_FAD_2010
20:14:34 <spevack> strong note taking in #fedora-fad and an updated schedule which allows for easily letting people know when they'd like to dial in
20:14:37 <poelcat> i was hoping to connect to a couple of topics of interest/where i think i can help
20:14:52 * Southern_Gentlem 
20:14:58 <rrix> moin Ben
20:15:23 * wonderer gets crazy if somebody else is talking german here around ;-)
20:15:24 <poelcat> mchua: what i didn't see there was specific start times
20:15:36 <mchua> poelcat: for particular topics rather than the whole day?
20:15:46 <poelcat> mchua: for day #1
20:16:11 <mchua> Should we just set 9:30am as start for all 4 days? That's what Day 2 has.
20:16:26 * mchua will make the edit if there are no objections in a few seconds.
20:16:33 <wonderer> +1
20:16:34 <rrix> +
20:16:38 <spevack> mchua: brand guys objected to 9 AM Sunday after DST rollover :)
20:16:38 <mchua> ....ok, 9:30 it is.
20:16:44 <mchua> spevack: Ooooh, right.
20:16:44 <rbergeron> lol
20:16:53 <mchua> spevack: is 9:30 acceptable? ;)
20:16:55 <rbergeron> what is this rollover stuff :)
20:17:00 * rbergeron and rrix are still trying to figure that one out
20:17:07 <spevack> heh
20:17:14 <rrix> rbergeron: strange things that not AZ folks have to deal with ;) I never understood their crazy ways ;)
20:17:18 * mchua chuckles
20:17:27 * spevack added a DST note here https://fedoraproject.org/wiki/Marketing_FAD_2010#The_optional_.27late_late_show.27
20:17:40 <mchua> I'm going to say 9:30 Raleigh time on whatever day, and if we need to adjust it, then we'll adjust it.
20:17:43 * mchua edits.
20:17:51 <mchua> poelcat: Do you need more detail than the daily start time?
20:18:03 <wonderer> maybe: 9:30 in addition to "morning" - 12:00 for "lunch" - 13:30 for "Afternoon" and 18:00 for "Evening" starting times just as a red-line...
20:18:13 <mchua> poelcat: another thing we could do is if you look at the daily agenda and say "I want to talk about X, and I'll be around at $time" we can improvise around it.
20:18:27 <poelcat> mchua: no, that is fine. i assume if i'm there at the start then you all will talk about plan for the day including reshufflings, etc.
20:18:56 * poelcat thinks the in-person people should drive the event
20:19:34 <poelcat> accomodate remotees where possible, but you're all gathered there for a reason... focus on that :)
20:20:06 <spevack> poelcat: i'm gathered there for the BBQ and the hockey.  Not sure what the others are here for  :)
20:20:08 <mchua> spevack: ah, I just saw the "Cancel the Fedora Marketing meeting to not interrupt flow" note on https://fedoraproject.org/wiki/Marketing_FAD_2010#Afternoon_4
20:20:20 * rbergeron nods
20:20:26 <rbergeron> +1 there
20:20:29 * stickster agrees too
20:20:32 * mchua was originally planning on keeping that so we can have backchannel on how/when/why we're running meetings
20:20:34 <spevack> mchua: I'm willing to expand on why I feel that way about the meeting if you want me to
20:20:37 <mchua> spevack: Go for it.
20:20:45 * mchua willing to bow to the wisdom of the crowd here, though.
20:20:49 <spevack> mchua: i understand what you're getting at
20:21:07 <spevack> mchua: but I think that if you envision how these things usually go -- we're working on a bunch of stuff, we're trying to finish up deliverables, it's the last day, etc.
20:21:17 <mchua> I do see the value of not interrupting the day's flow, and think it's worth it, so I don't disagree. :)
20:21:27 <spevack> To stop everything and say "now let's force us to context switch to another meeting mode and try to bring people up to speed on what is happening RIGHT NOW" seems disruptive to me.
20:21:56 <spevack> better to report well on the event, its deliverables (complete and incomplete), and let people take it all in and then use the next meeting to say "now that we've caught our breath, where do we go from here?"
20:21:57 <rrix> what if we had the  meeting moved to thursday?
20:23:03 <spevack> sure :)
20:23:06 <rbergeron> or.... did it at the beginning of the day? europe would still be awake
20:23:11 <mchua> That's not a bad idea, actually - enough time for everyone to get back home, and we could wrap up loose ends quickly.
20:23:15 <mchua> (thursday)
20:23:22 <spevack> especially with Tuesday being the video day, I want to have everyone's time as much as possible
20:23:24 * stickster could probably fit in a short meeting on Thursday
20:23:28 <stickster> spevack: +10
20:23:40 * wonderer would not attend on thursday, because of jetlag ;-) but others may do so ;-)
20:23:45 <mchua> Objections to Thursday (same time same place)?
20:23:49 <mchua> wonderer: we'll log as usual :)
20:23:55 * mchua just doesn't want to lose deliverables momentum
20:24:10 <rrix> bah, my internet keeps cutting out :(
20:24:16 <wonderer> +1 for spevacks addition to the agenda.
20:24:52 <mchua> All righty. Next week's meeting on Thursday.
20:25:02 <mchua> #action mchua notify the list about next week's meeting --> Thurs
20:25:37 <mchua> Anything else? There were some questions from wonderer above...
20:25:38 * mchua reads back
20:25:59 <mchua> video equipment: we've got the list at https://fedoraproject.org/wiki/Marketing_FAD_2010#Materials_.2F_Tools
20:26:10 <mchua> wonderer: I'm not sure what else you were asking about.
20:26:28 <mchua> Other than Henrik's question, does anyone have anything else we should be thinking about / doing before Friday morning?
20:26:40 <wonderer> mchua: I thought about the equipment from the conference room or the video-crew...
20:27:38 <Southern_Gentlem> ? any other airport trips i need to plan for?
20:27:39 <wonderer> if we have 1 or 3 videocameras, 0 or 4 Videolights and some good background makes some difference for the video/photo shooting...
20:27:56 <rharrison> I've got some color targets I can bring to profile the cameras.  Ties in with the Color Management feature coming up in F13
20:28:12 <mchua> rharrison: Nice!
20:28:20 <wonderer> sonds good.
20:28:55 <rbergeron> wonderer: spevack posted on the list earlier that some of the red hat video crew are going to come and bless us with their wisdom, and equipment.
20:29:04 <rharrison> Also a Huey Pantone.  I've got to say gnome-color-manager is wonderful.
20:29:30 <spevack> rbergeron: it's amazing what the offer of a free lunch can achieve
20:29:51 <rbergeron> lol
20:29:59 <wonderer> rbergeron: yes, I read this ... I thought maybe we had some more details before they "arrive" but its no problem we will see ;-)
20:30:30 <stickster> rharrison: wow, awesome!
20:30:38 <rharrison> I'll add them to the page after the meeting.
20:30:55 <rharrison> best money I ever spent for photography.
20:31:24 <mchua> Any other questions, notes, announcements?
20:31:58 <mchua> I'm feeling pretty good about the coming weekend (but then again, I have a high tolerance for improvisation), so if there's nothing else, we can end early and let folks go back to workin'. ;)
20:32:51 <mchua> ...okay, I'm going to take that as a "yep, we're done."
20:32:57 <wonderer> +1
20:33:00 <AamirBhutto> :)
20:33:01 <rrix> 1
20:33:07 <spevack> yup
20:33:10 <mchua> Thanks, everyone! I'm looking forward to the FAD this weekend.
20:33:15 <mchua> (and BBQ and hockey, of course. ;)
20:33:19 <mchua> Closing shop in 5...
20:33:21 <mchua> 4...
20:33:22 <mchua> 3...
20:33:24 <mchua> 2...
20:33:25 <mchua> 1..
20:33:26 <Southern_Gentlem> airport runs
20:33:29 <rbergeron> ohhh
20:33:31 <rbergeron> mchua!
20:33:44 <mchua> #link https://fedoraproject.org/wiki/Marketing_FAD_2010#Pickup_At_Airport
20:33:51 <rbergeron> what's the scoop for people who are getting to the hotel before you?
20:33:53 <rbergeron> wonderer, etc.
20:34:01 <rbergeron> as far as room payment or whatever goes
20:34:04 <mchua> Southern_Gentlem: ...you're driving everyone? *thankyouthankyou*
20:34:06 <rbergeron> do we have all that worked out?
20:34:13 <mchua> rbergeron: Rooms are pre-reserved, all paid for, on my RH card
20:34:18 <spevack> i would think they just give the name that the room is booked under
20:34:18 <spevack> https://fedoraproject.org/wiki/Marketing_FAD_2010#Housing
20:34:25 <mchua> spevack: Yep, exactly right.
20:34:25 <spevack> NO ONE SHOULD HAVE TO PAY A PENNY OUT OF POCKET
20:34:32 <rbergeron> lololol
20:34:41 <Southern_Gentlem> any others who need picked up at the airport i need to know asap
20:34:41 <mchua> I reserved the room under the earlier arrival's name and noted the other roommate's name for each room.
20:34:42 * rbergeron feels like she's reading ejr's requirements for speaking at a conference
20:34:53 <mchua> So you should be able to get into your room when you check in, no matter what.
20:34:54 <spevack> if the hotel wants any money, tell the hotel that Mel or I will take care of it
20:35:06 <spevack> but it should all be good to go
20:35:07 <rbergeron> err.
20:35:12 <rbergeron> s/ejr/esr
20:35:22 <rbergeron> funnies are more funny when you spell correctly :\
20:35:34 <wonderer> rbergeron: good point! as far as I know I will arrive 7:59PM and then with the shuttle to the hotel. at the hotel I will see whos there :-D
20:35:36 <spevack> rbergeron: if you see gregdek over the weekend, ask him about booking ESR's travel to the first FUDCon
20:35:57 <rbergeron> lol
20:36:06 <rbergeron> i can imagine.
20:36:12 <rrix> that sounds like an awesome story :)
20:36:24 * rbergeron heard the horror stories of her friend who used to work for rms and his travel fun.
20:36:34 <rbergeron> wonderer: i think you get in first, before anyone
20:36:38 <rbergeron> like... a day before anyone :)
20:36:46 <rbergeron> except for people local to RDU, obviously
20:37:17 <wonderer> rbergeron: maybe ... but according to the "housinG" section David would be with me, but anyway ... I will take the time to make some pictures!
20:37:24 <mchua> Okay, anything else?
20:37:32 <mchua> Southern_Gentlem, feeling ok about airport pickups?
20:37:50 <Southern_Gentlem> yep depending on what robin brings
20:37:54 <rbergeron> mmmm
20:38:00 <rbergeron> 12 pairs of shoes... that'll fit, right? :)
20:38:01 * rbergeron kids
20:38:03 <rbergeron> oh,
20:38:05 <rbergeron> PHONE NUMBERS
20:38:16 <rbergeron> this is good for pickup time stuff.
20:38:24 <rrix> oh yeah
20:38:34 <rbergeron> i don't know that we want to publish them anywhere, though?
20:38:44 <rbergeron> i guess they are in .fas
20:38:48 <Southern_Gentlem> rrix,  share with robin
20:39:06 * rrix nods
20:39:12 * rrix writes down Southern_Gentlem's
20:40:20 <mchua> #action If you need to know someone's phone (for pickup, etc) GET IT NOW
20:40:23 * wonderer would be in case of emergancy available at +49 170 4107679 (but for the high roaming fees, please send SMS ;-) ).
20:40:42 <Southern_Gentlem> with you guys getting in at 11Pm should be no problem since i am picking neville up at 1pm
20:40:46 <mchua> We can also swap phone numbers among the in-person people on Saturday morning, if needed - for Friday night it's just about getting into your hotel room.
20:40:57 * rbergeron nods, good point
20:41:03 <rbergeron> i have mchua's already.
20:41:03 <Southern_Gentlem> mchua,  no wafflehouse runs?
20:41:30 <mchua> Southern_Gentlem: Oh, we're next door to one. :)
20:41:37 <mchua> Southern_Gentlem: So yeah, that can sure be arranged.
20:41:38 <rrix> rbergeron: did you get my privmsgs?
20:42:20 <mchua> Anything else?
20:42:39 * mchua doesn't want to keep folks longer than necessary
20:42:45 <rbergeron> rrix: yessir
20:42:46 <Southern_Gentlem> i think we are done
20:42:50 <mchua> Okeydokey.
20:42:55 <mchua> Thanks folks. :)
20:42:59 <rrix> kay
20:43:00 <mchua> Aaaand closing in 5...
20:43:01 * rbergeron fistpumps
20:43:03 <mchua> 4...
20:43:05 <mchua> 3...
20:43:06 <mchua> 2..
20:43:08 <mchua> 1...
20:43:10 <mchua> 0.5...
20:43:13 <mchua> SEE YOU AT THE FAD!
20:43:15 <mchua> #endmeeting